Physical therapy practice marketing

//Physical therapy practice marketing
Physical therapy practice marketing2019-02-18T11:46:34+00:00

We are working with physiotherapy, osteopathy and chiropractice practices to help them increase the profits by getting more new patients and encouraging them to return and recommend others. This page shows some of the training content we have prepared and a bit about the systems we help to plan and create for our clients. We have a wide experience across most types of online business and methods of marketing and can help you improve the results you are getting from your operation.

Just get in touch and we can arrange to have a chat about your business and how we may be able to help.

Scroll down or use the links below to jump down the page direct to the individual sections:

Marketing services for physical therapy practices

Physio marketing webinar

We created a 20-minute Powerpoint presentation about our approach to marketing strategy for practices and the key systems they need to have in place to grow their income and profits. We recorded the narration and exported it all as a video that was uploaded to Vimeo for people to view. We also created a short introduction video with Keith talking to camera for the sales page.

The full presentation also has a sales pitch at the end offering to undertake a full consultancy project for a small number of practices at a very discounted rate while we are developing the systems and documentation.

The page on the right is a landing page created in Clickfunnels and shown on the mywebmarketingexpert.com domain using the Clickfunnels WordPress plugin. Clicking the button opens a popup asking for name and email and people are then sent an email with the link to the full presentation.

Click the image to open a larger preview of the top part of the sale page

Click here to see the sales page live
(and feel free to register to see how the process works)

Or Use this link to just see the presentation direct without registering
(it is embedded on a web page with further information about it, this page is hidden from our main navigation)

We also created a workbook to go with the webinar to help people with note-taking.

Use this link to open the PDF file of the workbook

At the end of the webinar and on pages, workbook and follow-up emails, we ask people to get in touch and tell us a bit more about their business using our Practice Information Form.

Practice webinar sales page - top

Social media for physical therapy marketing

We have a private group where physical therapy practice owners can share any marketing issues or questions they have and get feedback from us or other group members. We also post content on the group about what we are doing and what is working to improve profits of our client practices.

Use this link to see the Physio Marketing Magicians Facebook Group
(you would need to request to join the group to see the content but…)

We also have a public Facebook Page that has a lot of our own content on it with comments and feedback from visitors

Physio Marketing Magicians Facebook Page

Physio Marketing Magicians Group Facebook page

Physio marketing courses

We are creating a range of courses for physical therapy practices to show them how to implement our various marketing systems and tools themselves. Each course is complete on its own but usually also has an upsell to a “resources pack” or similar that contains our spreadsheets, graphics, sales funnel, automations, email drafts, forms etc. These tools add a lot of value by giving people the systems and content in a format they can just edit rather than having to create it all themselves from scratch.

We build our own sales funnels for each course which usually start with a free introductory version of the course that is valuable in its own right but is mainly there as an incentive for people to enter their email address and find out more about the paid course.

Practice webinar sales page - top

Physio lead generation funnel

We built a sales funnel under our own brand of “Stay Fantastic” as a landing page for advertising within a local postcode area and to generate leads for local physical therapy practices.

We pay for the advertising ourselves just to prove the point that we can generate new leads and patients for people at a very reasonable cost and we can then approach the individual practices to see if they would like us to keep doing it for them on a continuing basis, and with them getting ALL the local leads!

The sales funnel has a landing page with our guide to treatment options as a “lead magnet” to get peoples' name and email address and then takes them to a list of local therapists with links to the individual practice booking pages. We have some very clever track systems in place (if we say so ourselves!) that allow us to know the individual name and email of people that click through to each practice so that it is easy for them to confirm that we have sent them paying patients.

Visitors to the initial sales page who do not enter their email are followed up with “retargeting” adverts on Google and Facebook and those that do register receive a series of follow-up emails with more useful information and encouraging them back to the booking page to contact a practice and book an appointment.

We are always surprised just how many searches there are for terms on our keyword list combined with the names of local towns and postcodes and we have achieved some excellent click-through rates on our adverts and conversion to booking enquiries form the sales page.

Use this link to see the sales page
(and you can register to see how the funnel works, get our guide and the follow-up email sequence)

Or use this link to go direct to the booking page (without registering)

and this link to download the PDF of our guide to treatment options

Once we have chosen which practice of each type to work with in a postcode area (or their catchment area), we can personalise all the content of the adverts, sales and booking pages and email follow-up sequence and make sure that ALL the leads we generate go to just our client practice. We only work with one practice of each type in an area or it would create a conflict of interest and not be fair for the practices.

Practice lead generation sales page

Sales page offering the free report
on treatment options

Practice lead generation booking page

Booking page with links
to local practices

Our end-user site – Stay Fantastic

This is our own generic brand site which we use both for our own affiliate marketing and also as a front end for our client lead-generation promotions, e.g. it fits really well with our marketing to generate leads for physical therapy practices.

We can use our own domain name to display sales pages across a wide range of services and market niches.

The site was built in WordPress using the Newspaper Theme, which is driven by blog post content and allows us to quickly create search engine optimised content plus category and tag pages for any niche we are promoting.

The main thing is that it gives us an interesting domain that has good niche-related content on it that allows to advertise with credibility on Google and Facebook as well as attracting visitors from the regular search results pages for our target keywords.

Have a look at www.stayfantastic.com

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This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.