We built a sales funnel under our own brand of “Stay Fantastic” as a landing page for advertising within a local postcode area and to generate leads for local physical therapy practices.
We pay for the advertising ourselves just to prove the point that we can generate new leads and patients for people at a very reasonable cost and we can then approach the individual practices to see if they would like us to keep doing it for them on a continuing basis, and with them getting ALL the local leads!
The sales funnel has a landing page with our guide to treatment options as a “lead magnet” to get peoples' name and email address and then takes them to a list of local therapists with links to the individual practice booking pages. We have some very clever tracking systems in place (if we say so ourselves!) that allow us to know the individual name and email of people that click through to each practice so that it is easy for them to confirm that we have sent them paying patients.
Visitors to the initial sales page who do not enter their email are followed up with “retargeting” adverts on Google and Facebook and those that do register receive a series of follow-up emails with more useful information and encouraging them back to the booking page to contact a practice and book an appointment.
We are always surprised just how many searches there are for terms on our keyword list combined with the names of local towns and postcodes and we have achieved some excellent click-through rates on our adverts and conversion to booking enquiries form the sales page.
Use this link to see the sales page
(and you can register to see how the funnel works, get our guide and the follow-up email sequence)
Or use this link to go direct to the booking page (without registering)
and this link to download the PDF of our guide to treatment options
Once we have chosen which practice of each type to work with in a postcode area (or their catchment area), we can personalise all the content of the adverts, sales and booking pages and email follow-up sequence and make sure that ALL the leads we generate go to just our client practice. We only work with one practice of each type in an area or it would create a conflict of interest and not be fair for the practices.