My Web Marketing Expert
I am Keith Milsom and I have been full-time involved in online marketing for more than 20 years, running my own e-commerce business which you can see at www.anythinglefthanded.co.uk as well as consulting and presenting on a wide range of marketing and business topics. (I have now sold that business to focus on helping people with online marketing and business development).
Before that, I originally qualified as a management accountant and held senior roles in various offline businesses before becoming a management consultant and moving into the corporate finance consultancy of a major London accountancy firm. I left there after being invited to join a client as Commercial Director and significant shareholder in a leisure management and sports centre business, which we grew from zero to £35m turnover in 5 years and then sold to a larger leisure operator.
I have learned a lot about growing businesses and making them more profitable and, in particular, how to use online marketing and automation to bring in new customers and keep them coming back to maximise their lifetime value. I have always believed in the advice that:
“It is not enough to do things right, you need to do the right things”.
I have become more and more frustrated over the years watching small business owners working really hard and struggling to make a living because not only do they not do the right things, but they often don’t even know what the right things are! I have a knack for looking at a business and quickly seeing the fairly simple changes that need to be made that will bring in a lot more profitable business and dramatically increase the earnings of the owners.
I have run various other businesses and I have learned the hard way that it is not easy to make money from running your own business! Of all the business models I have tried, I love online marketing best because you can set up a new worldwide business in a matter of weeks with very little start-up cost and compete on an even playing field with the really big boys by making use of the best marketing automation and analytics tools. You can also manage the sales process and build relationships with your customers in a very intimate, but completely automated way.
More recently, I have also been working with Web 3.0, Cryptocurrency, DeFi and NFT businesses where I also see the ability to create new operations quickly and my business planning and analytical skills have been very helpful to them.
My plan was always to automate my businesses to such an extent that I could largely leave them to run themselves and keep my income flowing while I went off travelling and doing other things and over recent years I have been able to do that. I have learned a huge amount about running all aspects of a business and, in particular, how to use online marketing and automated systems to grow a business and make it more profitable while also working less.
I am now in a position where I have the time to help other people do the same and make enough from their businesses to escape and do other things – would you like to have a chat about how I may be able to help you?